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Shop Local, Be Local, Love Local…You Get the Idea

NDDC-Nov-09I was recently asked how long the NDDC had been running the “Be Local” campaign and, futhermore, how long we’d been doing some kind of “Shop Local” theme.  Well, the first question was easy, we’ve been doing the “Be Local” ads for about two years, they came out of last year’s Abby Erickson and Ally Beyer-led Events and Marketing Committee.  These ads are designed through By All Means and published monthly in the Northfield Entertainment Guide.

The second question was a little tougher to research; the earliest mention I could find on our website of “Shop Local” was back in 2005.  Some of the earliest blog posts were kind of economic advocacy, like America Unchained Day, Shopping Locally Saves Neighborhoods, and the Minnesota 2020 Report.  Then I began to focus on Shopping Locally for the Holidays, Supporting Local Businesses, and, uh, My All-Time Favorite Blog Title.  Finally, I began to build on the basic theme such as Shop Local, Eat Local, Create Local, Shop Local, Visit Local, Listen Local, and Shop Local, Be Local, Local First.

Clearly we didn’t invent “Shop Local”… and Abby and Ally pointed out that there was so much more to do downtown than just shop.  Therefore, we started with “Be Local” and then the possibilities were almost endless: Shop Local, Eat Local, Drink Local, Create Local, Listen Local and (for Valentine’s Day) Love Local.

“Be Local” has served us well, providing a starting point for inspiration.  In fact, if you’ve got some ideas about good things to do locally, let us know and maybe we’ll roll them in to an upcoming advertising piece.

This entry was posted on Thursday, November 5th, 2009 at 12:15 pm by Ross Currier and is filed under Economic Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Shop Local, Be Local, Love Local…You Get the Idea”

  1. Northfield Downtown Development Corporation » Weblog » Another NDDC-Chamber Marketing Collaboration Says:
    November 23rd, 2009 at 5:20 pm

    [...] on the NDDC’s popular “Be Local” campaign, the latest variation encourages citizens to take action.  Be Local by visiting our historic, [...]

  2. Northfield Downtown Development Corporation » Weblog » Be Local…Dine Local! Says:
    March 8th, 2010 at 5:23 pm

    [...] some of you know, the NDDC has been doing the “Be Local” ads for several years.  This year, we’re partnering with the Chamber in what is loosely called [...]

  3. Northfield Downtown Development Corporation » Weblog » Be Local…Read Local Says:
    April 9th, 2010 at 7:24 am

    [...] case you haven’t caught it yet, the NDDC’s “Be Local” theme for April is “Be Local…Read Local”.  Personally, I think it’s [...]

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